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If there’s one watch brand out there that everybody knows, it’s Rolex. The very name has become a byword for luxury and exclusivity. Wearing a Rolex is more than just wearing a watch. It’s a statement of power and prestige. There’s a good reason why people still buy Rolex watches despite the Apple Watch’s dominance in the global industry.


From its classic collection to its dive and yacht-master watches, Rolex applies its decades of horological experience and technical know-how to the question of creating quality swiss timepieces that owners can carry with them all their lives—and pass on to their children. 


Rolex watches have been worn to some of the most remote places on earth; into wild and challenging terrains, down into the depths of the ocean, and up onto lofty mountain peaks. If you needed proof that a Rolex isn’t just a fashion accessory, then this is it. 


The company was the first to patent a waterproof watch: the famous Oyster model. They also brought the first self-winding watch to the market in 1945. A Rolex is also one of the favored timepieces of the world’s most famous spy, James Bond—further evidence of Rolex’s commitment to all things daring and intrepid.


The brand prides itself on its dedication to quality, on continuously improving its offerings, and on delivering enduring excellence to its loyal customers. In a world of mass-market consumerism and disposable fashion, this is a brand whose designs are guaranteed to last a lifetime. In fact, Rolex watches can actually appreciate in value over time. Just look at our list of the most Rolex watches and the history behind each model to see how good of an investment the swiss watch brand can be.


Globally recognized and highly coveted, Rolex’s status as one of the best luxury watch brands in the world sees few competitors. 



Learn more about Rolex.